SELECTED CASES

Product case library

Practice across AI product development, overseas growth, SEO measurement, and global product systems.

AI Product & Growth2026 — Present

BeePOP: building the growth system for a commerce AI product

Connecting product development, SEO, measurement, commercialization, and overseas acquisition into one operating loop.

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Overseas Tool Product2019 — Present

Weather: a mature tool product for global users

A focused weather utility shaped around real-time information, location, multi-city use, and reminders.

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SEO Growth System2026

Anonymized SEO growth system: 929K impressions in three months

A measurement-led SEO system built around keyword strategy, content architecture, technical SEO, and iteration.

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Global Product Infrastructure2022.03 — 2023.08

HelloTalk: real-time systems for tens of millions of users

High-concurrency foundations for global voice-room and real-time signaling experiences.

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AI Product & Growth

BeePOP: building the growth system for a commerce AI product

AI Product Manager · Growth Lead · 2026 — Present

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The product needed a repeatable way to move from AI capability and content demand to qualified users and commercial feedback.

Approach

  • Connected UTM, GA4, and PostHog into one attribution loop.
  • Built SEO/GEO, KOL, paid acquisition, and A/B testing workflows.
  • Designed growth dashboards and operating rituals around activation and conversion.

Outcomes

  • SEO/GEO external score reached 91.
  • The product receives more than two GPT-referred users per week.
  • ROAS reached 1.2 in the second month of paid acquisition.

Stack

GA4PostHogUTMSEO/GEOKOL GrowthFacebook Ads

Overseas Tool Product

Weather: a mature tool product for global users

Founder · Product & Growth · 2019 — Present

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The product needed a clear utility loop and a reliable Google Play distribution path for global users.

Approach

  • Designed the core utility flow around location and multi-city checks.
  • Shipped the product to Google Play and iterated on overseas user experience.

Outcomes

  • Built a complete tool-product loop from product design to overseas distribution.

Stack

AndroidGoogle PlayLocationWeather APIs

SEO Growth System

Anonymized SEO growth system: 929K impressions in three months

Growth Consultant · 2026

Anonymized SEO growth performance screenshot

The goal was to turn organic search into a compounding acquisition channel without exposing the site identity.

Approach

  • Mapped keyword intent to a repeatable content structure.
  • Tracked search visibility, clicks, rankings, and conversion signals.
  • Used the data loop to prioritize the next technical and editorial iteration.

Outcomes

  • 929K impressions in three months.
  • 5,724 clicks and an average position of 5.1.

Stack

Google Search ConsoleSEOGEOContent StrategyAnalytics

Global Product Infrastructure

HelloTalk: real-time systems for tens of millions of users

Golang Backend Engineer · 2022.03 — 2023.08

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Global users needed stable, low-latency communication across distributed services.

Approach

  • Built Pulsar SDK and signaling services for real-time notifications.
  • Designed Redis and MongoDB microservice patterns for global product traffic.

Outcomes

  • Supported real-time signaling for tens of millions of users.

Stack

GolangPulsarRedisMongoDBMicroservices

Consumer AI Product

AI Health: a global consumer health product

Founder · Product Builder · 2024 — Present

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The product needed to make an open-ended health experience feel understandable and useful.

Approach

  • Designed a simple flow from user question to structured health context.
  • Shipped and iterated through Google Play distribution.

Outcomes

  • Built a working consumer AI product for global users.

Stack

AI AssistantAndroidGoogle PlayHealth Data

Real-time Voice

VoiceForge: a real-time AI podcast product

Product Lead · 2025.04

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The product turns an open-ended conversation into a structured podcast session.

Approach

  • Designed an agent-led interview flow for topic discovery and recording.
  • Combined real-time voice infrastructure with guided product UX.

Outcomes

  • Delivered an end-to-end real-time voice recording experience.

Stack

LiveKitRealtime VoiceAI AgentPodcast

Cross-border AI

Amazon Review Intelligence Agent

AI Product Manager · 2025

Sellers needed a faster way to detect recurring pain points across large review sets.

Approach

  • Extracted context-specific feedback with LLM analysis.
  • Generated visual reports for product and sourcing teams.

Outcomes

  • Created a repeatable review-to-recommendation workflow.

Stack

LLMRAGDifyAmazon Reviews

AI Automation

AI Operations Agent and workflow automation

AI Product Manager · 2025

Operations teams needed repeatable workflows across content, research, and decision support.

Approach

  • Mapped operational decisions into structured agent steps.
  • Connected human review with automated execution.

Outcomes

  • Prototyped a practical AI operations loop for commerce teams.

Stack

AI AgentWorkflow AutomationRAGPython